Writing for the Web: Elements of a good website – Open2Study


[MUSIC PLAYING] OK, so before we get into
writing effective content, I just wanted to take you through
the elements of designing a good website. So there are six main elements
that the user will see and that you need to make sure
that you’re across. OK, so let’s go through them. The first is knowing your
user and business needs. The second is knowing the
information architecture, or the structure, of a website. The third is to understand
the interaction design. So where things are on a page. The visual design is next. And that’s where all the
colours come into play. The brand is quite essential,
too, because we want to communicate that personality
of the website. And of course, probably the most
important and why you’re watching is for the content. OK, let’s go through each one
of those elements in a bit more detail. So the users are an essential
part of any website. We need to identify who they are
and what they want to get out of the website. We’ve also got another group
that we need to be aware of, and they’re the business. We need to make sure that both
the users and the businesses are aware of what the website’s
doing and we need to ask them what they want
to get out of it. And the last thing we want to
do is create a website, especially the content, that
doesn’t meet the user and the business need. OK, the next thing was the
structure or the Information Architecture, or IA for short. So this is usually created into
a navigation structure. So when I say “navigation
structure,” or tree structure, I’m talking about, perhaps,
say the top level of navigation. And then we want to explain
what the next level is. So commonly you’ll see on a
website that there will be labels for each one of these. And then you might go into
this section and see a secondary navigation. I’ll explain that in a little
bit more detail. So the next thing is
interaction design. Typically, we create
a wireframe. And this is basically where everything goes on the website. It’s a little bit boring. We call this a grayscale
wireframe. And it basically means that we
concentrate on where things are on a page rather than
focusing on the colours. This is where we start to add
some content as well. So like I was saying with the
information architecture, we use that information
architecture as the navigation in the website. So all of this would have
been translated into the information architecture. We also add some elements that
we can visually see and understand where things go. And it helps, also, with content
because we know how long things are. OK, the next thing
is visual design. So the visual design of a
website is commonly referred to as the colour or the
typography or the fonts that we use. So it’s the next level
from a wireframe. And it gives that aesthetic
appeal. It also gives that personality
for the website. So you can see that this website
uses green and blue as an accent colour. And it just has a little
bit more life. The next thing that we
look to is the brand. Now, how do we communicate that
brand of the organisation to our users? Well, we need to do it in the
content and we need to do it in the visual design. But the brand needs to be
defined so the content and the visual design can abide by
the brand guidelines. And that brings me to content. So content is king. It is one of the most important elements of a website. And we’ll be looking at that in
the next few modules of how to write effective content. OK, so those six elements are
one of the ways that you can look to to create an
effective website. Next, we’ll be looking at the
difference between writing for the web and writing for print.

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