Resumes, Guidelines for Writing a 21st Century Resume


Hi everyone my name is Tanya Hertz I’m
Professor of Entrepreneurship and Management at Miramar college and San
Diego State University and today we’re going to be talking about resumes;
writing a 21st century resume that really helps you to stand out from the
competition. I’ve been teaching people how to write resumes for years and years (over 15 years plus close to 30 years in business) but I wanted to state
that the advice that I’m going to be giving you in the recommendation of the
guidelines that I’ll be giving you in this in this video are not based solely
on my experience the recommendations that we make are based on what the
majority of businesses out there are looking for in a resume so that said one
of the guidelines that I’ll give you is or one of the recommendations is you
have to keep a resume to one page and that’s true most businesses the majority
of businesses out there want to see a one-page resume however if there is a
recruiter or a business that says hey we want to see a two-page resume you give
them what they want right you obviously give them alright so let’s go ahead and
look at the PowerPoint for resumes together you can see that here you this
you should be able to access this in CANVAS (not Blackboard) if you have any trouble with that let me know but this should all be available there for you okay so let’s go
ahead and so first of all this is based on this particular chart that you’re
looking at here is based on a 2008 teen job outlook survey from the National
Association of Colleges and employers and they asked employers what is it that
you’re looking for on a student resume what what skills are you hoping to find
or hoping to glean that a student has when you’re hiring a student or a recent
graduate and these are the top 10 attributes that employers are looking
for they want you to be able to work in a
team to have those problem-solving skills communication skills written
verbal leadership strong work ethic etc etc now these are these are soft skills
right these are soft skills however when we’re looking for these skills we don’t
want to see them listed on a resume we want to you have to get to show the
reader of the resume that they possess these skills you don’t just tell them
obviously if you have a list of skills written out like this anyone could put
that it’s meaningless it’s meaningless so where you show that you possess the
skills I’ll show you in the resume is going to be in the experience section
and the job duties you can also find sometimes ways to put it in there in the
education section and I think it’s worth noting that most employers only spend or
recruiters only spend about 15 seconds on average looking at a resume so you
really need to be able to grab them quickly so that said resumes like I said
before are one page unless otherwise noted and that’s not more than one page
and that’s not less than one page that’s one page now if you don’t have enough
experience or education to fill up a page and we’ll talk about some things
that you can do to you know to kind of fill up that page if you have too much
white space but most of us have the problem of having too much experience
and then it’s all about kind of carrying down cutting back and only including
that that information or that experience that really sets us apart that makes us
look good to the employer I really highly recommend that you don’t use
those templates for resumes most of them are just bad and they have things in
there that you really shouldn’t be putting so you should be using tabs to
make the information stand out don’t don’t make bulleted lists indent so that
we can so that we can see what the most important information is make sure that
we have spaces in between different sections so that so that it’s easy on
the eyes especially considering that most of the time when recruiters are
reviewing these resumes they may be looking at hundreds of resumes and their
goal is really to see which ones they can eliminate and we’re gonna try to
make sure that yours is not the one that’s eliminated so in terms of
organization the section should be should be included
in order of relatedness to the career objective so if your experience shows
that you possess the knowledge skills and ability for that particular job put
the experience first if your education better shows it then put the education
first oftentimes a lot of us will be you know maybe we have 10 years experience
working in a food service but we’re trying to get a job in human resource
management if that’s the case put your education first because you can show the
classes that you’ve taken etc stick with 12-point font no tiny fonts no
italicized the only exception to that is the name and address block use a
slightly larger font you can boldface it considering using the small caps feature
anything to make it stand out write your name needs to stand out now remember you
can’t include a photo on a resume because of potential for discrimination
by it by employers however most employers are going to be after they
look at your resume once they decide that they want to move forward with you
they will google you and they’ll be going to your LinkedIn so it’s a good
idea to put a link to that LinkedIn page and I’ll tell you how to do that here in
a little bit if it’s an online resume if you’re submitting it via email or online
then you’ll put a link if you’re giving them a paper resume you should use a QR
code and I’ll show you how to do that and make sure that the email address
that you include is professional I seriously got this email party chica at
gmail that kind was very similar to that on a resume that somebody had recently
actually submitted for me for my company so you don’t want to do that you want to
have a professional you notice now in terms of the eight name and address
black block at the top of the resume it’s up to you whether or not you
include the address we don’t mail out job potential job offers or things like
this any more we communicate mostly by email or via phone when we’re recruiting
and selecting candidates and so make sure that you have your email address
and your phone number other than that it’s up to you whether or not you want
to include your your your resume I’m sorry your physical address all right
you do need to include an objective statement every resume needs one of
these I’ve talked to several recruiters that said that they will
throw away a resume if it does not have an objective statement because it just
shows that you’re lazy right you didn’t want to change your resume for each job
and I’ve had a lot of students over the years who say I don’t want to limit
myself I’ll take whatever job they’re there you know they’re looking for at a
company but honestly don’t make the recruiter do the work for you make it
easy oh okay we see that this person is is applying
for this particular job be as specific as you can of the objective statement if
you can put the company name and the title of the job you’re looking for
that’s great and make sure in that objective statement you talk about what
you can do for the company not what the company can do for you so if you look at
this example here this is an objective statement I got from a student a
position in which I can gain experience in business management this is a bad bad
bad objective statement I’ve seen so many of these it’s horrible even if this
is true don’t admit it this is not the time you should be telling your deep
dark secrets in the resume no you should tell us not that you’re gonna go come
work for our company and get some experience and then leave that’s bad
instead this is a much better objective statement a business management position
in which I can use my skills acquired through my education and experience to
assist your organization in effectively motivating its employees even better if
you could name the organization and name that position particularly if you happen
in the education section always highlight the degree first not the
university not the college not the dates you’ve attended college not the date
that the agree degree was awarded you do not put dates on there at all we don’t
want to know how long it took you to get your degree we don’t want to know when
you graduated in fact it gives us information about a protected status
which is your age if you put things like your you know the date that you got the
degree so it’s so much better to have no know dates on there unless you have not
yet completed the degree so if you have not completed degree and many of us are
in that in that situation right now definitely include the degree as if you
as if you were awarded the Greek but at the bottom you put degree expected date
or completion expected something like this and then the date no high school in
there only include GPA if it’s impressive impressive is 3.0 or higher
and then for the most part list the degrees in reverse chronological order
unless there’s a particular degree that that really is relevant or say Leah
towards the position twitch they’re playing now if you don’t have enough
information on that particular resume or if there’s too much white space on your
resume consider having a heading career related coursework or you can even have
another heading I think on the next page I put course is completed so career
related coursework would be topics that you’ve already covered in in the courses
that you’ve completed so maybe you’ve talked about cross cultural
communication team-building writing a business plan a marketing plan training
development this is excellent this is excellent way
to show the kinds of things if you learned particularly if the job will
will need you to use some of these skills or you can put courses completed
this is also excellent if you completed several courses towards your degree you
know business comm marketing business plan development etc etc just don’t
write out Buse you 100 or BOS c-119 we don’t know what that means in a company
and every college is different don’t make us go look it up again keep it easy
for them so I’d like you to critique this what do you not like about this
take a look at it for a moment well I hope that you notice we have the dates
of attendance we should not have that that followed by the the college then
way down here the major I don’t even know what the degree is and then a very
low GPA better would be Associate of Science degree in business
administration then the college then a high GPA if you have it then when the
degree is expected okay much better alright in terms of work experience you
put the job title first not the organization not the days and then you
follow that with examples of job duties these should be exciting or interesting
or relevant information that that really shows the kind of impressive things that
you did at the company and three or four of those now I’m gonna show you a
website give me just a moment here if I have to give you a new share see here
going to do to do to give you a new share and I’m going to show you sorry
we’re not gonna do YouTube I’m going to show you own it its own net online org
so its own it online org that worked apologized there it is o net online org
and here is a wonderful database that gives you a whole bunch of sample job
duties for different careers so let’s say that your last career was as I don’t
know human resource manager can’t see what I’m typing in here human resource
manager then you go ahead and click on that and then here are 24 of the tasks
that most HR managers in the United States do on a
daily basis so this is it again a database it’s a government-run website
of all of the different people who work as HR managers or whatever job title
that you had and then here are there things are there job duties so this is
really it could be really helpful to help you I mean you can even do a copy
paste of a different job duty showing showing them what kind of what kind of
experience you have okay all right make those job duties turists no extra words
and remember these are bullets so they don’t have periods on them start each
job to do with an action verb don’t get stuck in a rut never use the same verb
twice for one job and make the job duties results-oriented
give us an example of scope size or scale okay so how many how much how
often this is a great example so I so this particular job it looks like they
were a customer service agent trained 30 customer service agents each month on
telephone etiquette etiquette rather resulting in an increase in productivity
of 10 percent over three months that’s wonderful at least one of the job duties
per job should give us some number some idea of scope size or scale and if you
can include results increasing productivity even better okay again
remember these are the attributes attributes employers are seeking on your
resume these are the things they want to find these are the skills they want to
know if you possess so find a way to tell them that you have the ability to
work in a team writing a job duty like on the last page trained 30 customer
service agents tells me that you can work in a team you can problem-solve
you have leadership abilities etc etc you have communication skills that’s the
kind of things you you want to be showing them right that make sense okay
so writing a good job duties start with it your action verb like we said before
add some sort of how often how much how long how many add some results in
statistics if possible so here’s a good example of a work experience that
someone had as a marketing coordinator in San Diego and it tells about the kind
of things that that he or she did you don’t have to have numbers in every
single job duty but at least you know one or two in there is good and if you
can put results excellent one thing I did want to say about this
if it’s a job that’s passed you use past tense if it’s present use present tense
oh and I did want to say one other thing about this as well I always have
students who say oh I don’t it’s not possible for me to get any numbers I
don’t have any numbers from the company you know how many people you talk to in
a day you know approximately how much cash you handled you know these kind of
things and you can take any job that you could have possibly ever had and you can
show that you gain these skills I don’t care if you were a cashier at a hotdog
stand you can show that you gain the skills
that they’re looking for at that particular job and you could tell us it
you know was it busy where you were you handling a lot of you know customer
service for a lot of people or was it a few you know tell me that you that
you’re now detail-oriented because you did this that or the other – I want to
say I hope you understand what I’m saying hope that’s okay be careful
including activities organizations interests in that we don’t want any
demographic information on there anything it’s protected gender religious
affiliation nationality family status etc etc be very careful if an employer
gets a resume with that information on it they should technically throw it away
and you don’t want that to happen also remember it you know if this is a good
way to show that you have those characteristics that the employers are
seeking like we talked about before then maybe include it if not leave it leave
it on frame um in terms of skills only put a skills section if you were not
able to you know to say that you possessed one of the skills up in the
job duties or the experience section you know this is a good section for putting
things like you’re bilingual don’t say my mother tongue or my native language
or I was born in here on my first million which is this because national
origin is a protected status we don’t want to put that right but if you have
computer skills if you are bilingual if you have any hard verifiable skills put
them here don’t include any soft skills right all of those wonderful soft skills
that we talked about before that we want to see that you have we want them in the
job duty sections we want you to show you possess these skills not telling us
anyone could just tell us they had them it’s irrelevant don’t include the phrase
references available upon request that’s assumed of course if we want references
you’ll give them to us have a document ready in case they ask for it at one
page separate document that looks like this but don’t and and make sure that
the name block matches the resume as well but but don’t include it unless
they ask for it oh and I wanted to say one thing about your name so a lot of
people and maybe we should do this right now
well as soon as we’re done with this you know with this presentation I really
want you to Google your name type your name into Google and see what comes up
you should be coming up in the first one or two pages if you’re not if it’s
somebody else I’m a very common name where you have a name of a celebrity or
something like this I would recommend that the name that you put on your
resume is something that’s less common or that you could potentially get filled
up with Google so consider including you know maybe something like your middle
name Joe Thomas student and then that will go on your resume that will also go
on your LinkedIn and that’ll go on all of your online all of your online
materials we’re gonna talk about how to build the LinkedIn and how to how to
develop your online presence in a subsequent video but just make sure that
while you’re doing your resume that you get that name right now right okay in
terms of letters of recommendation it’s a good idea to have a couple of letters
of recommendation in case they request them in case the employee requests them
make sure when you ask for a letter include your resume tell them what you
need the letter of recommendation for a lot of people will ask that you write
the lor for them and then they can kind of modify a tweak it if need be make
sure that you’re asking for an LR from the appropriate person that means people
that you’ve worked with people that you’ve worked for professors employers
people who are rel was well respected in the community I honestly got an lor for
a potential employee from his mother obviously did not carry a lot of weight
he didn’t get the job so yeah all right consider using a QR code instead of link
if you are using if you are handing in a paper resume a QR code just helps the
reader access link or a website rather online and they can scan the QR code
using their phone or you know tablet or whatever they have so only include a
link if it is if it is going to be submitted online if not use a QR code
the QR code should take the person to either your LinkedIn profile or if you
have a professional website that’s fine to create a QR code if you’ve never done
it before it’s really easy just go into Google type in free QR code creator and
then cut and paste your Linkedin URL to to the you know to that site and they’ll
generate a QR code for you which you can then put on your resume however you like
all right great I think that’s pretty much it I hope that you have that you
write a good resume I hope that you get chosen for the jobs for which you’re
applying and if you have any questions let me know but I’m sure that you’re
hopefully you’ll make a few changes I hope this was helpful and if you are in
one of my classes and your and your resume is part of the assignment make
sure to upload the resume to blackboard prior to the date that it’s due either
as a word or a PDF attachment PDF is better it shows up a little bit better
but word works as well but please make sure that you include all of the or that
you formulate the resume the way that we spoke up include the QR code on the
resume even if you don’t have a LinkedIn profile yet just put a placeholder there
for now later we can we can modify that when we you know when we actually build
those those LinkedIn pages what else did I want to tell you well I suppose that’s
it good luck on your resumes thanks very much
take care

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