How to Script YouTube Videos (for HIGH ENGAGEMENT)


Sunny Lenarduzzi: You want to get 39,000 comments
on your next YouTube video? Keep watching. Welcome to the Sunny Show. Did I hook you? Hey, boss. It’s Sunny Lenarduzzi, and now, this is step
one to writing a script that gets high engagement. When you get high engagement on YouTube, you
get more retention, which means you’re going to get higher rankings and more views to suggested
and through search. How do you write a whole script that’s going
to give you massive amounts of engagement? We’re going to talk about that today. I’m going to take you step-by-step through
it. Step number one is the hot intro, so hook,
outcome, testimonial. That’s what the hot intro stands for. Hook is obviously getting the viewers’ attention
right off the bat to make them want to stay tuned in. Outcome is telling them exactly what they’re
going to get out of your video by the end of watching it, again, making them want to
stay tuned in to the whole thing, and testimonial is if you are an entrepreneur or you are some
sort of expert of any kind, giving people a reason to believe you and trust you, i.e.,
I’ve worked with thousands of people in the fitness space or in the YouTube space, something
like that, some sort of testimonial. That’s hook, outcome, testimonial, the whole
hot intro, but if you were just starting, and you don’t want to deal with the outcome
and testimonial pieces, just make sure you don’t miss the hook because the hook is what’s
going to get your viewers’ attention immediately and make them want to watch your entire video. The hook is vital. Let’s say I’m doing a vlog on traveling around
Canada. I’m going to hook my viewers by doing something
like this. Video: Oh, my God. Did you just see that whale? SunnyLenarduzzi: Really, the easiest way to
do this is either by starting off with something that’s going to make them go, “Oh, my gosh,
I have to watch this,” kind of what I did at the beginning of this video or starting
with the most exciting piece of footage and working backwards to tell the story of how
you got to that moment because then, people know something really exciting is coming and
you’re going to lead them all the way back there by the end of the video. Makes sense? Cool. Step number two of writing a high engagement
script for YouTube is asking for what you want. You want people to subscribe, and you also
want people to hit the little bell to be notified when you go live when you post new videos,
whatever else it might be. You want to build your tribe. The only way to do that is to remember that
not everybody uses YouTube on a daily basis so you got to tell them what to do, so at
the beginning of your video after you’ve hooked people, ask them to subscribe to your channel. Step number three is the meat. Think of it as a sandwich. If a sandwich was just two pieces of bread,
it’s pretty boring, so the meat is really important, and you want to get into it as
quickly as possible. Whether it’s a blog and you get into the storytelling
piece of it or it’s a tutorial and you get into the sequential steps, the meat matters,
and the sooner that you can get into the meat of your video, the more people are going to
be engaged in your content and wanting to watch all the way through. Step number four is middle engagement, so
keep your questions simple because again, not everybody uses YouTube every single day. You need to warm people up. You get them over that hump of actually leaving
a comment on YouTube. What I like to do and how I rack up thousands
of comments on my videos, I ask something really simple. For example, in this video I’m going to ask
you right now, is the scripting process making sense? If it is, write boss in the comments below. I know a few of you are going to go do that,
which thank you for doing it, and if you’ve written boss, then it makes me more comfortable
to write more comments throughout the entire video. You’ve asked them to subscribe at the beginning,
that’s one piece of engagement. Then, you’re asking them a question in the
middle to keep them drawn into you and keep them engaged in your content. Plus, up your engagement by getting more comments
on your videos, so if you’re craving comments, this is a simple thing to do in your scripts
to make sure that people are actually going to comment on your content. Step five is your outro engagement. You want to make sure that before people leave
their video, they are engaging with you. There’s a couple of things that you can do. One, you want to ask them to like it if they
liked it, dislike it if they didn’t because a dislike is still a piece of engagement,
and it gets people interacting with your content and probably coming back for more. Ask them to subscribe once more if they enjoyed
the content, and tell them there’s a new content coming up so they have something to look forward
to. Ask them to share it with someone that you
know it would be beneficial to. Another way to increase your engagement through
your script is to ask a question, and then include that question in the cards in your
video. Right now, we’re going to add a card that
says, “Are you going to use the scripting formula? Yes or no?” Again, this isn’t a monologue. Boring YouTube videos are people talking at
you. Great YouTube videos with super high engagement
have scripts that engage you and make you feel like you’re having a conversation and
a dialogue. Step number six, ask your viewers out. Might sound a little forward, but it works. You want to ask your viewers to join you somewhere
else because what happens is someone finds your video on YouTube, they think it’s really
entertaining, they think it’s really great obviously because you’re great, but then,
they forget about you. There’s too much content online, so what you
need to do is make sure that you’re sending them somewhere where you can further build
a relationship. Of course, you’re going to chat back with
them in the comments, but also send them to a Facebook group, to your email list, to your
website, to your other social platforms, and build those using YouTube. Please just don’t forget to send them somewhere
because your viewers want to follow you and build a relationship with you. Step one is you need to take the first step,
and ask them out. If you’re serious about killing it on YouTube,
don’t forget to grab my zero to a hundred thousand subscribers guide. I walk you through and reverse-engineer how
one of my clients went from zero to … She’s actually now at 200,000 subscribers in less
than 10 months. Everything you need to know is in there. You can grab it at the link below this video,
and I know it’s going to help you so much. Did this video help you? Are you going to use the scripting process? Let me know in the comments below. I can’t wait to chat with you there after
the video, and I will see you in the next one. If you liked this video, hit the like button
below. Share it with your fellow bosses, and be sure
to subscribe. Bye, boss.

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