How to Pitch Agency Partnerships? [Video Production] (w/ Script) – 📧Cold Email Teardown📧


In today’s cold e-mail tear-down I wanna talk about video production. We’re gonna be going through an e-mail for a production company. Similar B2B service to mobile apps but the way they sell is
a little bit different so I want to run through
this e-mail from a viewer and see what we can improve. So, here’s the e-mail that we were sent. Rinaldo sent out a call for people that follow this YouTube channel and are subscribed to the e-mail list to send their cold e-mails to be torn down in this video. By the way, if you
subscribe to the e-mail list Rinaldo will be happy to
collect these e-mails from you and you might even get it torn
down in one of these videos. So, please subscribe to that. So, here’s the e-mail script
that Tielman sent over. This e-mail is making two big errors that I’m sure you can spot if you’ve been watching
these videos for a while now. The first is, there’s a lot of I ams. It’s very me-centric, and then the other one
is it’s full of typos. Another cold e-mail tear down another e-mail riddled with typos. Spell check. Please. Come on. There’s also not subject line here so I’m just gonna say “Hi from Tielman”. He misspelled his own name too. I think that’s funny. Is it Tieman or Tielman? I guess I’ll do Tieman. Hello, Jan, I came across your website, and I am impressed by the
wide range of expertise and consultancy you offer
for the healthcare industry. Novataris (that a client of theirs) looked like a big challenge to me. So, the first thing I’d change is Just change this to Hi. If you do Hello Jan it seems
like you’re spamming them, and then we’ll do a first line that talks about their agency but since you’re a
video production company maybe talk about something
related to video production. (fast forward) For video production specifically they require a lot more customization because there are so many video production companies out there. It’s almost as competitive as SEO, which is surprising. So you get around that by being more specific in your e-mails, and then, similar to the
e-mail we did last week, the interesting part of this e-mail, the questions, are down
here at the bottom. So let’s move ’em up to the top. Have you thought about explainer videos for some of your clients,
or a marketing video that sets the attention
of new potential clients? These are good questions. They’re just not phrased correctly. So, let me rephrase these real quick. (fast forwarding) So something like: Looking through your
client list, I noticed that many of them could more
effectively sell their products with explainer videos
– short animated vids that clearly articulate
what the product is about. (fast forwarding) Have you tried upselling
videos to your clients before? We’ve done for videos for client
1, client 2, and client 3, and have case studies
that show improved ROI from the content that you
can use to support the sale. Does that sound worth discussing further? Hi Jan, came across company site, amazing attention to detail! Loved the Novartis case study
and your company culture page. Looking through your
client list, I noticed that many of them could more
effectively sell their products with explainer videos
– short animated vids that clearly articulate
what the product is about. Have you tried upselling
videos to your clients before? We’ve done videos for
this client, this client, and this client, and have case studies that show improved ROI from the content that you can use to support the sale. (fast forward) What you’re doing here is you’re taking all the risk away from them. You’re showing that you’ve done work for clients like theirs in the past. You’re showing that you have case studies that show improved ROI that you are allowing them to use when white labeling your videos. Basically giving them everything they need to remove all the risk and make it easy for them
to give you a project, and then asking for a call. You’re not asking for
a project specifically, you’re just saying “Does
that sound worth discussing?” “Let me know and I can
send over a few times.” “Thanks” Very simple way to approach this partnership e-mail for agencies. If you found this valuable
please give it a like to encourage this type
of content on YouTube. Subscribe for more B to B sales training and if you need marketing
support for your digital agency, check out experiment27.com. Thanks

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