How To Get Into Flow State: 7 Tips For Writing Flow


Hey guys, what’s up! It’s Alex… And in this video, I’m going to let you in
on a little behind-the-scenes action on my secret copywriting process. Roll it, Ted! Okay so a question I get from a lot of creatives,
especially copywriters is… “How do you get into flow?” Because, let’s get real… finding flow
is absolutely critical if you’re a copywriter. No flow, no dough if you catch my drift… And don’t even get me started on writers block! There have been countless times where I’ve
sat down at my laptop to crank out some creative masterpiece and……… nada. If this has happened to you, give me a thumbs
up below because you are NOT alone… And I’m going to do my best to help you
get your flow back!! Truth is, one of the hardest skills to master
as a writer is being able to tap into flow state (or what many refer to as “being in
the zone”) on demand… In positive psychology, flow state is the
mental state of operation in which a person performing an activity is fully immersed in
a feeling of energized focus, full involvement… and enjoyment in the process of the activity. (Thanks Wikipedia) And there’s a really great book called FLOW
by Author and Psychology Prof… That I recommend you get your hands on that dives deeper into this whole subject of flow state. I LOVE being in flow. There’s no doubt that when I’m in copywriting
flow, every word I write is fun. It allows me to stay creative without overthinking
or over-analyzing what I’m doing. This is why I always write copy in more than
one sitting. Great copywriting requires BOTH the left,
and the right side of the brain. So first, I get into creative flow using the
right side of my brain, and let myself think in ink, without any rules or critique. Just pure braindumps of mad genius. Then, I’ll revisit what I wrote another
day with my copy editor left side of the brain activated and layer on all those marketing
tactics and components of a compelling offer… all of which I cover right here on my YouTube channel… So be sure to hit SUBSCRIBE so you don’t
miss a single video from me… And click that little bell icon so you can
be notified when my next copywriting tutorial goes live. Alright, let’s get into the good stuff shall
we? Here are my 7 steps for getting in the zone! Step 1: Identify Your Most Creative Time of Day We all work in different rhythms and cycles. You may get a creative surge once everybody
else has gone to bed and you have no distractions. Or, maybe you’re like me and you wake up
every morning feeling fresh and full of creativity that can be quickly squashed at the mere glance
at your inbox. So whether you’re a night owl, early bird
or mid-day blue jay, spend some time thinking about WHEN you’re feeling the most creative
and what dampens your creative mojo. Maybe it’s distractions at home, inbox overload,
pending evening plans, or looming deadlines. Identify the hours you’re most likely to
be in creative flow and then proceed to step 2. Once you figure out when you’re most creative,
protect that time fiercely. Most people, myself included, can’t just
snap their fingers and be in a flow state. Sometimes it’ll take me an hour of creative
thought and brainstorming before I even write my first sentence. So, often, I’ll block off an entire day
for writing, or the first half of everyday of an entire week if I’m writing a major
sales piece And this time needs to be 1000% dedicated
to nourishing your creative flow, which means CUTTING OUT ALL DISTRACTIONS. Turn off Skype and Slack, sign out of your
inbox, sign out of your social media accounts and put your phone on do not disturb. This might mean setting some expectations
with your team, family and clients. I know for myself, if I wake up with the intention
to write, and then check my inbox, I am totally derailed and have essentially forfeited my
creative time for the day because my brain has officially gone into task mode. So, the day before, I’ll often let my team
know that I’ll be offline and unavailable the next day until at least 1pm. Ok, now that you’ve set some creative boundaries,
you can move onto step #3… Set Incremental Goals As I mentioned in step 1, I rarely write
a sales page in one sitting. In fact, that’s a daunting goal that would
freak anyone out and majorly hinder flow. So, when I sit down to write, my goals are
always incremental based on the nature of the task and the creative energy required. So usually my goals will flow something like
this. Goal #1, outline the sales page… 2, research and brainstorm the hook… 3, write the hook (which is usually the
lead-in to your sales message and takes the longest to write). 4, finalize the details of your offer. 5, write the first draft of your sales page. 6, copy editing. 7, finalize the headlines. 8, proofread. And 9, complete the final draft. If you’d like to learn more about this process
and my entire copywriting workflow, click the bell icon below to be notified when that
video is released! Ok, now on to Step #4: Look For Creative
Inspiration Elsewhere I don’t know about you, but for me, inspiration
will seem to strike in the strangest of places… especially the shower! Something about the kinetic energy of flowing
water really gets my creative juices flowing. So, if you’re experiencing any sort of writers
block, don’t force it or get frustrated. I encourage you to do something different. Read a book, listen to a podcast… get out in nature, have a shower, or switch up locations. I know for me, sometimes when I’m working
from my home office. I’ll find a million other things to do than
sit down and write. So heading to a nearby coffee shop or a co-working
space can really help stir things up in that brain of mine, while removing the potential
of getting distracted by busywork at home… and actually help me activate flow state. And I’m curious to hear from you… Where do you find creative inspiration? And where is the strangest place that inspiration
has struck for you? Comment below and let me know! And now, step #5, my favorite… Set Up Your Creative Container. For me, writing has become a ritual that I
really enjoy. If I’m at my home office, I’ll turn on
my diffuser with some beautiful and calming essential oils, I’ll make coffee or tea
and definitely have a water right next to me. I turn off all my notifications and apps and
even Wi-Fi if I don’t need it for research. I’ll clear off my computer desktop and open
a word document. Then, I’ll pop on my noise-cancelling headphones
and play my very, very favorite Spotify playlist that helps me get into the zone super quickly. If I’m writing on the road or from a cafe,
I’ll do all of that except I’ll just bring some essential oil roll-ons that I’ll put
on my temples and below my ears. Mmmmm. Ok, step #6! And this is the most important… Give Yourself Some Leeway Whatever you do, don’t start writing at
the 11th hour right before a deadline unless you MUST. Even though I do believe that procrastination
breeds productivity, that doesn’t apply very well to creative work in my opinion. So start early and schedule more writing blocks
than you think you’ll need. Because, let’s be honest, there WILL be
times that you sit down to write and, no matter what you try, focus and flow is a no-go. So go easy on yourself and if you’re experiencing
some creative blocks, step away if you need to. Now part of this flexibility also means taking
full advantage of creativity when it does decide to strike, even if it’s inconvenient. I’ve been known to cancel plans if I suddenly
find myself in creative flow #sorrynotsorry… girl’s gotta write! And lastly, step #7: Practice, Practice,
Practice. The more you do it, the easier it’ll be. Setting up your own creative container will
really become that anchoring ritual that’ll eventually train your brain to know it’s
writing time. You’ll learn to listen to the cues your
mind gives you and know when to lean in and when to give yourself a little bit of breathing
room. Remember, writing should be fun so don’t
ever let it get to the point of frustration. I’ll be the first to admit that this does
feel A LOT harder sometimes than others but repetition and compassion is the key to your
success. So, there you have it! My 7 steps for getting into creative flow. Please like and share this video if you found
it helpful! And next up, be sure to watch my video on
the difference between copywriting and content writing, and this video on how to start your
copywriting business, or this video on my 4 methods of finding more clients! Be sure to subscribe! Enjoy and I’ll see you next week! Till then, I’m Alex. Ciao for now!

5 thoughts on “How To Get Into Flow State: 7 Tips For Writing Flow

  1. I usually get my best ideas while I'm taking a piss. Very weird, but again, when "water" is flowing for some reason 🙂 Not exactly flow state, but definitely some huge ideas have shown up! 🙂

  2. Hey Alex, I just wanted to let you know your videos are super helpful. This past weekend, I secured a monthly retainer with a direct response marketing agency I've been trying to work with. 

    I got the job after submitting a sales landing page sample for them. What helped was following the process you laid out in this video for how you start projects:

    1. Outline the sales page
    2. Research and brainstorm the hook
    3. Write the hook
    4. Finalize the details of the offer
    5. Write the first draft
    6. Copy editing
    7. Finalize headlines
    8. Proofreads
    9. Complete the final draft

    Seriously, your process helped me stay focus on my assignment because I was able to break down a full sales page into different sections. Before watching this, I didn't have a well defined plan for my writing. Keep up the killer content!

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