5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16

are you struggling to make sense of your
brand’s story well maybe you just don’t even know where to start or quite simply
you have no idea what a brand story even is well I’ve got to you because in this
video I’ll be sharing by the storytelling techniques that you can be
using in your social media right now complete with business examples to help
you leverage your social media brand story and communicate effectively to
your customers alright let’s get into it hello and welcome to another episode of
the side hustlers handbook I’m Kate Emiley your go to girl for marketing and
business tips to help you hustle smarter not harder subscribe to my channel and
hit the bell to be notified when I post a new episode every Tuesday telling
stories is a powerful tool in human communication and research even shows
that the brain responds to stories in deeply affecting ways it’s the power of
creating a connection and a feeling from the communication that you’re presenting
to your customers so if figuring out how you can leverage storytelling in your
own branded communications this video will go through five strategies that you
can be using on your social media to help leverage brand storytelling I’ll be
sharing totally actionable tips that you could be doing right now as well as
sharing some business case examples so you can really get the ball rolling so
strategy 1 is showing your human side so you’ve probably heard this before but
sharing your human side behind your brand is going to help engage your
audience further and get them to be become more loyal and engaged with what
you’re up to so ways you can do this is by you know
showcasing you as the founder of your brand as well as showcasing stuff that’s
happening behind the scenes work in progress or your offices or team so a
company that does this really well is show po a fast fashion company that
showcases what Jane Lu who’s the founder is up to on pretty much a daily
basis so they’re really great at leveraging what their audience is
engaging with and and they really understand what they interact with so
what you can be doing right now is this week showcase something that’s happening
behind the scenes with your brand whether it be you as a founder or or
your team or something that you’re creating strategy two is sharing your
brand’s backstory so this is a great way to show insight into your brand and
create a story for your customers to follow about where you’ve come from and
where you are now and while you may be new so you may not have a long history
you can still showcase things that you as a founder have been up to
so as a business owner what did you do 10 years ago that really was that
pivotal moment for you starting your own business so a really great example of
this is a Landrover who made this tweet about their vehicles being used in the
army so not only is this a throwback to their earlier years but it also
showcases how great quality they are as a company because the army even used
them so something you can be doing right now this week is to use the hashtag
throwbackthursday or TBT against one of your posts and
talk about something that happened you know at the start of your journey
whether that was a year ago ten years ago or yesterday something that shows
progress strategy three is experimenting with narratives
in your posts so while images are really important on social media especially
with the likes of Instagram creating a story that goes with that image is
really important so making sure you spend enough time on creating captions
that tell something more than what the image ever could a great example of this
is Samantha wills so while this is her personal account
her brand Samantha Wills which is her jewelry brand is directly associated to
her so really this is a branded account she tells stories on her social media
about different things that have been happening in her life I love this story
about wanting to knit her a scarf because she saw this photo on her
Instagram account and was like hey I can do that
but that’s so relatable right so everybody has had their mum say to them
oh why’d you buy that I could have made that for you but yeah it’s creating that
relatability and also a great story because we could have just looked at
this photo and go hey she looks pretty nice photo but it’s actually told a lot
more about her story so something to do right now is start experimenting with
longer captions so try three to five sentences and see how you go this will
not only show more insight into what the photo is about so especially if you’re
posting a photo of say a food product or a workout and you’re going to actually
detail about what that’s about you know step by step guide sort of
thing or whether you talk about something from the point of view of more
of a feeling or an emotion that’s associated today that you means or
something that’s triggered you to actually post about this today this will
give so much more insight into you as a brand and we’ll have your followers
engage with you a lot more strategy for is sharing inspirational messages so as
you would have seen on Instagram and any time these inspirational quotes are
really a great way to engage your audience but the trick here is to make
sure that they’re super relevant to who your audience is and the challenges and
struggles that they’re going through so a really good example of this is honest
company so they’re a natural soap and beauty baby care brand so they create
these quirky quotes which are directed at mums and it’s because they really
understand their audience that they’ve been able to get such awesome engagement
so something that you can be doing right now is to leverage what your customers
are saying and and work out what their challenges are and create quotes for
yourself use other brands as inspiration but come up with something unique to
your brand strategy number five is leverage your customers content so not
only is this a great way for you to have more content that you don’t actually
have to create yourself but it’s social proof so it’s showing prospective
customers that other customers love your stuff but it’s also a great way to
engage with the people that are already using your products so a really good
example of this is Frank body who are a body scrub brand so a coffee body scrub
that their customers have absolutely loved and they love posting about so
they use their content on their own social channels to boost their own
content production but also be able to create that social proof of that they’re
actually a really cool brand to be a part of and a lot of people love buying
their stuff so you do it now for year is to create a unique hashtag like Frank
body did we have the Frank effect and communicate this to your audience to get
them to a post about your product or service with this hashtag and start
sharing those photos and once you do this will create a behavior that then
more people will get on board with but if you’re really small and don’t have a big
following yet then engage your friends and family to do this for you and once
you start creating that social share mentality you will create way more
user generated content and be able to leverage your users stories so if you’re
excited to test out these brand storytelling strategies in your social
media comment below with the strategy that you’re most excited to test out if
you’re still a bit confused about what your brand story is and how to leverage
it check out my video how to find your brand story which goes through this
really clever activity called the five why’s which will really help you nut it
out if you’d like some more help with
building your brand story download my free worksheet which goes through the
steps to building your brand story the link is in the comments below if you
like this video please and give it the thumbs up it really helps my channel and
please share it with any business owners you think are struggling with finding
their brand story or communicating effectively on social media please
comment below with any comments about this video and the strategies I’ve
shared and whether you’ve tried any of these before or if any other great
strategies for sharing a brand story I’d love to hear from you so that’s it from
me for today I’ll be back next Tuesday with another episode of the side
hustlers handbook so make sure you subscribe and click the bell to be
notified I look forward to sharing more insights on branding marketing business
strategy styles in the future so stay tuned and until next time bye for now

29 thoughts on “5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16

  1. Hey there, I just wanted to take a minute to say thank you for all the time you put into your videos ! I'm looking forward to seeing your progression on here. Feel free to subscribe to my page and let me know what you think of my content… anyways, have a great day!

  2. Great video, I love what you said about using a narrative to draw in an audience through relating to your audience

  3. I love this video! So many great ideas. I particularly like telling your background story idea, because so often on social media all you see is what's called "highlight reel" of successes, and I think it's equally important to show your progress from point A to point B. Thank you for sharing!

  4. Great video and tips Kate. I think I’m getting better at storytelling for my brand 😊 Thank you for sharing.

  5. People do love hearing stories. I always like to know how people have ended up where they are now.

  6. I want to show more of my human side! I’m guilty of trying to make everything look perfect, and I’m most definitely not!

  7. You just gave me an AhHa moment with how to get my customers to use my unique hashtag to promote me. So glad I watched, been binging your channel all morning 😍

  8. Web developer here and very very brand new to social media … looking forward for ways to combine story telling in my medias. Nice video thanks for the strategies!

  9. Hi Kate, thank you for this content. I am writing a social media strategy and your video has been a great help. 😀

  10. Thanks Kate! I help others find their brand story, but can't find my own. So thank you!!

  11. Amazing insights! Thank you for sharing. Can you please mention some more exemplary brands you admire ?

  12. Great great great video 😻😻 definitely implementing those 👌🏼Im excited to try creating my own quotes and using TBT posts .. regarding sharing a narrative in the caption tho , does the story have to be related to the posts ?

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