3 Persuasion Techniques To Use When Writing Sales Copy

You want to know the BIGGEST secret to selling anything? YOUR PRODUCT DOESN’T MATTER Hey guys, It’s Alex, and in this video I’m
going to tell you the #1 biggest mistake that so many entrepreneurs make in their marketing…
and I’ll share my 3 powerful copywriting methods for authentic persuasion. So, no matter your niche, whether it be real-estate,
or beauty, or financial services, or personal development or household items… you can
write more MESSAGES that make an impact. And heads up guys, I’m going to get a little
philosophical on you for just a hot second… So I’m currently reading Joseph Campbell’s
book Pathways to Bliss and in it… he references the work of German psychiatrist
Karl Durckheim who says that within all of us is this infinite wisdom that makes anything
possible. And we’re all physical manifestations of
this… Literally, we were grown from little seeds
in our mother’s wombs. How crazy is that? But, then after we’re born, this transcendent
life energy becomes bound within us and over time because of mundane concepts, societal
programming and local temporary tasks this life force energy becomes confined within
us… and we completely forget what we’re truly capable of… And this is why people tend to think in very
concrete terms about what is actually possible for them. We put ourselves in these little self-made
boxes of possibility… and we cannot see through the walls. And this leads me to the #1 mistake so many
entrepreneurs make in their marketing and messaging… You assume your audience believes they can
achieve the results you’re promising… So you focus solely on SELLING your product. But here’s the thing… you can bash your
prospects over the head a million times with all the amazing features, and bells and whistles
and reasons why your product is better than anyone else’s… But, if the benefits lie outside your audience’s
little mental box of possibility then none of it matters… They’ve already decided that whatever you’re
selling is just not for them. And this is the #1 secret to selling anything… Your products are WHAT your customers buy,
not WHY they buy them. And because I know you’re all here to use
the persuasion powers I’m about to share with you for good and not evil, I’m just
going to assume what you’re selling is truly amazing and WILL help people. So let’s just make that commitment right
here, right now… to be the authentic Avengers of the marketing world… I’ll be Agent Romanov – which Avenger are
you!? Comment below and let me know and please no
spoiler alerts about End Game… I haven’t seen it yet! For reals though, I truly believe that as
copywriters, our FIRST job is to help remove the invisible walls that people have built
around themselves… To get them into that dreamer state, the comic
book Universe where they believe that anything is possible. Where they TRANSCEND their limiting beliefs
and open up to a whole new world of possibility. Not only so they’re able to better receive
our sales message but so they can be inspired to transcend in many areas of their life. This is when your marketing becomes valuable
in and of itself… And it feels so, so good. This is why it’s important to first know
WHO your ideal prospect is and what their highest values are, so you can be a stepping
stone to help them reach their most self-actualized state… And if you can do this, you can sell them
anything. So, think about it, what VALUE you are helping
your ideal prospect meet. Is it freedom, security, love, comfort, confidence… This will become the foundation of the HOOK
in your sales message… and it is EVERYTHING. You could have the 8 other components of an
effective offer nailed, but if you don’t have THIS one… A persuasive hook… You are SOOL. Of course, there is a A LOT more that goes
into writing compelling copy. So if you’re a freelance writer or entrepreneur
looking to scale your business with crazy good copy, be sure to hit subscribe below
so you don’t miss a single marketing tutorial from me! Here are 3 methods for writing a more persuasive
hook and opening your prospects mind to possibility. The first method is through STORY-TELLING As I’ve said before, we all have blind spots. Nobody has perfect self-awareness. Nobody can fully see through the walls they’ve
built around themselves. This is why it’s often easier for us to
believe in our friends more than ourselves… Or why may feel that your friends believe
in us more than we believe in ourselves. Studies have actually shown that we know other
people – their patterns, their personalities and their potential – better than ourselves. That’s crazy right? So… what’s the best way to make your reader
BELIEVE in what you’re selling. Tell them a story about someone else, or about
you and your quest for a solution to a problem you’ve been experiencing… And one that they’re likely experiencing
for themselves right now. The story can be real or it can be fictional,
it doesn’t really matter, a story is a story. What matters is that this story allows the
reader to step out of their own doubts and criticisms. Your story needs to be believable and relatable
– enough so that your reader subconsciously thinks… “Wait, this could be me.” The persuasive message in a story-based hook
is: you are not alone. Ok now let’s move on to method #2 – SCIENCE
Of the best ways to expand your audience’s beliefs is through trusted real-life evidence. You can use science, or statistics or case
studies that build trust and authority around the concept of your hook… Now I’m not talking about social proof – that
is something entirely different and is another very important part of your sales message
later on. The proof I’m talking about has to do with
expanding beliefs. For example, if you’re selling a meditation
product, and your audience just doesn’t believe that meditation can help them, it
doesn’t matter how much you try to sell your product, they are not buying it. But when you can share trusted real-life evidence,
you’re immediately more persuasive – like when TIME magazine back on Aug 4, 2003 published
a powerful study on the science of meditation. And this was back in a time when meditation
was seen as nothing but new age woowoo mumbo jumbo… A science-based hook is about proving the
possibility. And now that brings me to the 3rd method of
writing a persuasive hook: SUPPOSITION A powerful way to expand your audience’s belief is to remove one of the biggest mental
constructs of them all – TIME. So take your reader out of the present, out
of their current reality, by speaking to them AS IF they are already experiencing the results
you’re promising. With this type of hook, you are inviting your
audience to imagine…. To suppose they are already where they want
to be. You are speaking to their highest most-self-actualized
self… the THEM that is already taken that leap of faith… So it’s been said before that people often
overestimate what they can do in 1 year and under-estimate what they can do in 10… So you want to remove any remove any preconceived
notion of time by speaking to your audience in the present tense… As if the results you’re promising are neither
in the future or the past. They are happening right now… So, a hook based on supposition is about assuming
your prospect’s victory. Ok there you have it! My 3 methods for
writing a persuasive hook. Now can you can see why I call it an “S”
hook? Story, Science and Supposition are the trifecta
of persuasion… You’ll know you’ve hit the mark when your
message is able to transcend your product… and create a new, expansive belief in your
prospect’s mind… And then you’ll no longer need to TRY to
sell. You just will. Ok guys, that’s all I’ve got for you today,
please give me a thumbs up below if you found this video helpful. And next up, watch my tutorial on the 9 components
of a compelling offer. Yes, a hook is one of them! You can watch that video right here. And make sure to subscribe to catch my video
next week. Till then, I’m Alex. Ciao for now!!

9 thoughts on “3 Persuasion Techniques To Use When Writing Sales Copy

  1. I love how you always talk about the deeply psychological aspect of copywriting/advertising. I feel it’s something that is waaay overlooked.

    Your videos continue to provide great content. Thank you, much appreciated!

  2. Amazing way to get this ideas…finally.
    Interesting that you came on my IG feed under lifestyle. You are beyond adorable AND intelligent– To subscribe or Not To Subscribe?

  3. Love your content. I came across your channel this evening and since an hour i am feeding myself with hell lot of knowledge. Thanks a lot.

  4. I'm Iron man but lesser then Tony Stark. I'd say that I love your content but this time seriously you have nailed it. I'm speechless.

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